Home Economy The expert assessed measures to protect citizens from fakes in online stores

The expert assessed measures to protect citizens from fakes in online stores

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It is impossible to completely remove counterfeit products from the online market, manufacturers will still find opportunities for trade, but the government’s decision will close many loopholes for unscrupulous suppliers, which will play into the hands of buyers. This opinion was expressed on August 5 by Andrey Mikhalev, General Director of the Mikhalev Producer Center.

This is how he commented to Izvestia on the decision of the Cabinet of Ministers, according to which online platforms for buying goods on the Internet will begin to hold accountable for the sale of fakes and unlabeled goods.

“Customers are accustomed to trusting marketplaces, therefore, in order to maintain their reputation, it is beneficial for them to cooperate only with bona fide companies. In this case, there will be a low percentage of returns, there will be fewer complaints from customers and it will be possible to avoid tragic cases when products harm the health and life of the client. After the pandemic, citizens began to purchase goods online more often, and this is not a single order, but an ongoing cooperation. Russians now have a choice between several large sites, so the competition for regular customers is very high,” Mikhalev noted.

At the same time, he pointed out that the condition for the circulation of marked goods prescribed in the document could lead to tougher requirements for sellers from online platforms. As a result, marketplaces may incur financial costs, which may affect the timing of delivery of goods to consumers.

As Rostislav Plechko, an entrepreneur and founder of the Plechko Group investment company, noted in turn, a huge number of people suffer from counterfeit products. Firstly, the buyers themselves, who purchase the product without knowing its origin. When buying such products, the consumer cannot be sure that they were produced in compliance with the necessary standards, from safe materials and do not pose a threat to health.

“Secondly, the state budget receives less funds, since manufacturers do not pay any deductions to the treasury (due to this, they can put a more attractive low price on goods, justifying the reduction with discounts and special promotions). Thirdly, counterfeit damages the reputation and income of a business that does not hide from taxes, provides citizens with jobs, pays wages and complies with the requirements of laws in production. Therefore, protection against fakes on marketplaces can be called a good initiative for entrepreneurs, but only if the new law takes into account the interests of law-abiding companies and does not create obstacles for them,” the expert concluded.

The decision on the responsibility of online stores for fakes will come into force on March 1, 2023. Thus, marketplaces undertake to ensure that the entire range of goods is labeled. This should be done by manufacturers and importers, however, if a violation is detected, the responsibility will also fall on the site. In addition, marketplaces will be required to submit relevant information to the Chestny Znak labeling system.

On July 12, Virginia Vartanova, a member of the Russian Bar Association, told how marketplace buyers can get money back for low-quality or counterfeit goods. She noted that it is usually enough to file a complaint with the seller, setting out in detail his claims to the quality of the goods, after which the seller will refund the money. In addition, you can request moral compensation for the harm caused by the goods of inadequate quality: for this, the buyer must go to court.

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