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rebranding

Head of the Patent Office of the EAEU Ivliev explained the need for rebranding “McDonald’s” in Russia

"In our countries there is no piracy under the guise of sanctions. Everything is regulated and the state protects intellectual property rights," he said.In particular, this concerns the trademark of McDonald's, which curtailed its business in Russia. We...

“The menu has changed a little, the prices have changed a little”

Several hundred citizens gathered for the opening of the flagship restaurant of the fast food chain on Pushkinskaya on June 12. “It won't get worse, in general, I think it should be even better, really,” Alexander Govor, who...

The network of pizzerias Pizza Hut will carry out rebranding in Russia

The Polish company Amrest, which owned the franchise, transferred control over it to the Russian Noy-M, selling the franchise to the Pizza Hut pizzeria chain, Kommersant writes, citing its sources. .

Dishes on the McDonald’s menu will get recognizable new names after the rebranding

It is known that McFlury ice cream and Big Mac burger will disappear from the menu, Filet-o-Fish will become Fish Burger, and Chicken McNuggets will turn into just Nuggets. The prefix "Royal" in the preliminary menu was replaced...

Almost 50% of Russians do not want to visit McDonald’s after the rebranding of the network

This will happen even if the chain retains the same menu and restaurant locations. Of those who visited McDonald's over the past year, every fifth respondent expressed reluctance to go to the new network, analysts at SuperJob found...

British Gazprom Energy wants to rebrand

The authorities of the United Kingdom have previously admitted that they may initiate temporary management of Gazprom Marketing & Trading Retail Limited. According to analysts, such a scenario amounts to "semi-nationalization". .

Reserved, Cropp and House stores open in Russia under new brands

Stores formerly owned by Polish retailer LPP (Reserved, Cropp, House, Mohito and Sinsay) are reopening in Russia with new names. The rebranding took place after the sale of LPP’s Russian assets to a Chinese consortium. TASS, citing the...

Tinkoff will rebrand

Tinkoff will rebrand in 2022 and stop using the old brand. According to the company's statement, Tinkoff "has long outgrown the original meaning of a 'personalized' brand." The company has been preparing to change the brand for...

VK changed Mail // Group rebranding

Internet holding Mail.ru Group will be renamed VK and will update its corporate style. The company claims that the rebranding will cost less than 0.1% of the group's monthly revenue, but at the same time expects that the...

Mice scattered on the rugs // PC peripherals manufacturer Genius may leave Russia

As it became known to Kommersant, Genius has closed its representative office in the Russian Federation and may leave the Russian market altogether. While demand for computer peripherals as a whole continues to grow, the brand has struggled...
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Russian Ambassador commented on the situation with COVID-19 in the DPRK

The epidemiological situation in North Korea has not yet improved after the outbreak of COVID-19. This was announced...
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