Billboards are preparing for the fall // The outdoor advertising market is experiencing an outflow of foreign customers

In 2021, outdoor advertising operators were able to restore their performance after the pandemic, but in 2022, due to the departure of foreign advertisers, even with the most favorable outcome, the drop will be tens of percent. This forecast is provided by the All-billboards outdoor advertising online booking service. As at the peak of the … Read more

Premium hit Yandex

Yandex’s revenue for the first quarter grew by 45%, adjusted EBITDA fell by 88%, and the net loss amounted to 13 billion rubles. At the end of the reporting period, the company faced a halt in advertising activity and an increase in hosting prices, and also spent almost 6 billion rubles. for additional employee benefits. … Read more

Forecast for online advertising has fallen // More and more participants expect a serious reduction in the market

The Russian online advertising market, which showed growth even in the pandemic 2020, may shrink this year, with sales falling by 25% to 50%, most industry companies surveyed by IAB Russia expect. Experts cite the stoppage of investments by foreign advertisers and the reduction of Russian advertising activity, as well as the departure of foreign … Read more

Military campaign winds down ads // Advertisers take a break

The Russian advertising market is preparing for a crisis against the background of the military operation in Ukraine. The sanctioned auto industry and banks are warning online video ad sellers and publishing houses about suspensions and rescheduling of campaigns. Market participants expect such steps from foreign partners, although they still hope for the best. The … Read more

On the wave of creativity // Advertising agencies increased prices

The average cost of the services of creative agencies to develop ideas for advertising campaigns in 2021 amounted to 1.2–1.5 million rubles, according to the Association of Communication Agencies of Russia (ACAR). According to experts, the cost of such services increased by an average of 10%, while top market participants raised prices by 15–20%. The … Read more

Banks clicked on advertising // Financial companies brought a quarter of Internet budgets

Advertisers in the financial services industry provided more than a quarter of all Internet advertising budgets, increasing their spending by 18% in the nine months of 2021, according to Digital Budget. Most of all, Tinkoff-Bank, Sberbank and VTB spend on Internet promotion. And Wildberries and other marketplaces, which are promoted along with sellers of goods … Read more

Advertising is hard to hear // The radio market will not reach pre-crisis indicators this year

The Russian radio advertising market, one of the most affected by the pandemic, is growing faster than forecasted, but will not be able to return to pre-crisis indicators in 2021, according to advertising groups and some media holdings. Many advertisers, including small businesses and entertainment that matter to radio, have not yet returned to their … Read more

Advertising on the billboard again // Market expects recovery by the end of the year

According to the results of 2021, the Russian outdoor advertising market will be able to reach the pre-crisis level after the disastrous 2020 and even slightly exceed the indicators of 2019, its participants expect. At the same time, the shares of advertisers were redistributed: real estate, retail and tourism decreased them, while Internet companies increased … Read more