According to Fedyakov, in the new model, people will make purchases, primarily guided by price. The demand for stock products will also increase.
“Demand for the fresh category has declined. The attitude of consumers to this group of goods has changed, people are forced to save, including on fruits and vegetables, ”the analyst said.
He believes that the trend for healthy nutrition will continue, but now it will be more focused on mass-produced products that are positioned as healthy.
“Often this is not worth the real benefit,” he said.
According to Fedyakov, the Russians will begin to buy less meat, refuse beef and choose cheaper pork.
“Those who cannot afford pork are switching to chicken,” he concluded.
As Rambler wrote, a study published in April by BCG and the Romir holding showed that Russians plan to cut their spending on almost everything except utilities, Internet and mobile communications, drugs and fresh food.