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Perfume is running out of turnover

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The desire of consumers to save money, a 30% increase in the cost of popular items and a reduction in the assortment do not allow perfumery and cosmetics stores to restore sales. In the first half of June, the turnover of such outlets was 12% lower than last year, and the number of purchases was 18%. Parallel imports are unlikely to help solve the problem: due to complex logistics, the cost of products for the mass segment will be too high. The trend will be a shift in demand towards local brands, experts believe. .

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