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McDonald’s as an app

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The top 3 services for ordering food and groceries in Russia in the first quarter included McDonald’s, Dixie and Pyaterochka. As noted in the company App Annie, which published this rating, the popularity of such applications around the world remains, despite the easing of restrictions and the removal of lockdowns.

App Annie, a mobile data analytics firm, released its ranking of the most popular (by first quarter downloads) food and grocery delivery apps on Friday. First place in Russia by downloads in the category “Food and Drink” is occupied by the application of the fast food restaurant chain McDonald’s… The second and third places after McDonald’s are occupied by applications of grocery retailers “Dixie” and “Pyaterochka”… The top 10 by the number of downloads for the quarter also includes food delivery services Delivery Club and Yandex.Eda, food delivery services SberMarket, Samokat and Pyaterochka Delivery, as well as applications of the KFC fast food chain and the pizza chain Dodo Pizza”.

App Annie also provided similar rankings for the US, Germany, France, UK, China, South Korea, Japan, India, and a few other countries. Unlike other applications, such as games or instant messengers, where there are usually quite a lot of overlaps between countries, in the case of food and grocery delivery services more tied to the local market, the top popular applications vary greatly from country to country.

The only item that is at the top of the ratings in many of the countries mentioned is McDonald’s.

So, in USA The most popular apps in this category were the online food delivery services UberEATS, DoorDash and GrubHub, the Yelp service search service, where, among other things, you can search for restaurants, and the McDonald’s app. The leaders in the number of downloads in the first quarter in Germany the local food delivery service lieferando, the Too Good To Go food sharing app, the German supermarket Rewe app, and the McDonald’s and Burger King apps. The same is true for China, South Korea, India, Japan, Indonesia – local services of this kind are the most popular in each country. Only at France and Great Britain The top 5 popular apps in this category turned out to be identical: it included UberEATS and two other food delivery services Deliveroo and Just Eat, as well as McDonald’s and Too Good To Go.

“While the restrictions associated with the pandemic are eased and restaurants are reopening, the convenience of food and grocery delivery can be expected to remain a key part of consumers’ daily lives. Around the world, we see that the number of weekly active users of the most popular food delivery applications has grown significantly when comparing the current level to the pre-pandemic level, ”notes App Annie.

Yana Rozhdestvenskaya

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