The largest Japanese airline holding All Nippon Airways (ANA) has launched a trading platform for non-fungible tokens based on the Ethereum blockchain.
ANA has launched an NFT business and the virtual platform ANA NEO will operate the “ANA GranWhale NFT MarketPlace”, making ANA the first airline in the world to sell NFT products!https://t.co/Cf7wdIKj5N
— All Nippon Airways (@FlyANA_official) June 1, 2023
At launch, the marketplace called ANA GranWhale supports the MetaMask wallet as well as fiat currency payments via credit cards.
The platform features tokenized work by aviation photographer Luke Ozawa, 3D models of various aircraft, and a collection of Airbits generative images in the form of pixelated pilots.
“Through the initiative, we aim to unleash the potential of NFT in the aviation industry by merging the digital and physical realms to create unique and memorable experiences that connect the world,” the company said in a press release.
The owner of the platform is a subsidiary of the airline holding – ANA NEO.
The company is also working on its own metaverse that integrates passenger flight history into digital avatars.
Recall that in March, the Argentine low-cost airline Flybondi initiated the Ticket 3.0 campaign, within which it began issuing tickets in the form of non-fungible tokens.