Google fined € 220 million in France

The French Competition Authority fined Google € 220 million for the American company using its dominant market position to promote its own services in the online advertising market.

As noted in a press release from the antitrust regulator, “the agency has determined that Google has given preferential treatment to its own technology, promoted under the Google Ad Manager brand, as in terms of the DFP ad server (which allows website and app publishers to sell their ad space ) and SSP AdX (which organizes auctions to allow publishers to sell their “impressions” or ad inventory to advertisers) at the expense of competitors and publishers. ” The company did not deny its guilt, making a deal with the regulator and promising to make changes to the work of Google Ad Manager.

Kirill Sarkhanyants