Google and Universal Music began the fight against AI tracks

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Google and music label Universal Music Group (UMG) are in talks to create a voice licensing service. This is reported by the Financial Times, citing sources.

The initiative is being considered against the backdrop of an increase in the number of musical “deepfakes”. Once licensed, the companies expect to collect commissions from the authors of tracks created using artificial intelligence based on other people’s voices.

Negotiations are at an early stage, the sources said. According to them, the music label Warner Music also discussed a similar idea with Google.

In October 2022, record labels raised concerns about the proliferation of music generation algorithms.

Recall that in April 2023, UMG called on streaming platforms like Spotify and Apple Music to block AI services that extract melodies and lyrics from songs.

Earlier, the holding Universal Music Publishing Group achieved the removal of Eminem’s deepfake, “singing” about cats.

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