Spanish football club Barcelona received €120 million (~$132 million) investment from Liberto Football Finance AG and Nipa Captial BV to develop Web3 initiatives.
The funding is directed to the Barca Vision division, which is expanding the organization in the crypto industry, including the sector of non-fungible tokens.
At the same time, the funds were received against a secured pledge, for which the company sold 29.5% of its stake in the holding company Birdgeburd Invest.
“Over the past few years, we have made significant progress in the digital ecosystem, turning our assets into a creative hub that elevates the FC Barcelona brand to a unique global level,” said Club President Joan Laporta.
Representatives of the organization noted that they would continue cooperation with the Socios and Orpheus platforms.
The club also entered into a partnership with Mountain & Co. I Acquisition, focused on the European media and technology sector.
As part of the agreement, Barcelona will consolidate its social divisions under the Barca Media brand, which will become an “important source of income”.
Recall that in 2020 the football club decided to issue tokens for fans. FC Paris Saint-Germain, Juventus, West Ham United and Atlético have also issued their coins.
In March 2022, the president of Barcelona announced plans to create his own cryptocurrency.
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