Goods imported through parallel imports are already being sold on Wildberries and Yandex Market, representatives of the sites confirmed to Izvestia. Lamoda said they don’t implement such things. Ozon declined to comment. Sbermegamarket did not provide a prompt response.
The most popular “parallel” positions on the marketplaces were household goods of Ikea, which left Russia, which suspended the activities of Zara, H&M and other brands, MoySklad said. These things are traded by 19% of entrepreneurs (previously they were sold by official sellers). Among the offers are lamps, light bulbs, furniture and interior items, home textiles, bedding, sofa cushions.
In second place are clothing and footwear (17.5%), in third place are electronics and household appliances (11.8%).
Officially, Zara and H&M products have never been sold on marketplaces, and now the products of these brands are placed by individuals who most likely buy them in neighboring countries, Oleg Voronin, owner of I AM Studio, suggested.
“Consumers are used to certain brands and are not ready to give them up, so the demand for such goods is growing, and the only opportunity to purchase them is through marketplaces,” said Askar Rakhimberdiev, head of the MySklad service.
Read more in the exclusive Izvestia article:
Product idea: every 10th seller of marketplaces has tried parallel imports