The European Commission gave the Chinese service TikTok a month to respond to numerous consumer complaints that the service does not protect children from hidden ads and inappropriate content. As noted in a statement by Commissioner for Justice and Rule of Law Didier Reynders, the EU has launched a formal dialogue with national consumer protection organizations to “help TikTok comply with EU consumer protection laws.” And these laws “prohibit targeting children and minors with hidden advertising, as, for example, banners in videos,” said the European Commissioner.

TikTok has already commented on the statement of the European Commission. Carolyn Grier, a spokeswoman for the service in Europe, told Bloomberg that the service “took many steps to protect young users, including making all user accounts under 16 private by default and disabled their access to direct messaging.” “Users under the age of 18 cannot buy, send or receive virtual gifts, and we have a strict policy that prohibits displaying ads that directly target people under the age of digital consent.” Ms Grier noted that the dialogue designated by the European Commission is part of the company’s “ongoing interaction” with regulators.

Alena Miklashevskaya