

The developers of the Ethereum Name Service (ENS) announced that the service will support .box web domains that will be routed DNS for Web2 browsers.
So excited that this is now public: https://t.co/e3EWElUrPn
.box will be the first Blockchain native DNS-routable TLD, and it’s enabled via ENS! All registrations and transfers will be onchain, and the owner of the NFT will own both the DNS and ENS names.
— nick.eth (@nicksdjohnson) June 7, 2023
“.box will be the first native DNS routable top-level domain on the blockchain,” explained ENS co-founder Nick Johnson.
Registration and transfer of the domain in the .box zone will be carried out on Ethereum. The owner of the linked NFT will be the owner of the ENS and DNS names.
“Bridges between Web2 and Web3 are vital in bringing decentralized use cases to a wider audience,” Johnson told The Block.
The solution is implemented through the My.Box project, which will start work in September. Users can register for early access to the service. A number of names are already reserved.

According to project founder Josh Brandley, the team has developed a domain tokenization mechanism. In addition, it is supposed to be deployed on the L2-level of Ethereum, which implies a minimum gas fee.
In a response to a user comment, Johnson acknowledged that a .box name would not have the same censorship resistance as an ENS address.
“ICANN requires them to regulate usage policy, so it will still be possible to seize names,” he confirmed.
No; ICANN requires that they have an AUP and adhere to the UDRP process, so there will still be a way for names to be seized.
— nick.eth (@nicksdjohnson) June 7, 2023
Recall that in October 2022, crypto-developer Liam Swans presented an ENS-based solution for accessing prohibited dapps like Tornado Cash, bypassing censorship.
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