The Coca-Cola Corporation has released a series of non-fungible tokens called “Masterpiece” on Coinbase’s Base layer Ethereum network.
The NFT collection is based on the firm’s recent ad campaign, which was partially created using artificial intelligence.
Coca-Cola tokens combine the work of emerging artists and world art, including Edvard Munch’s The Scream and Johannes Vermeer’s Girl with a Pearl Earring.
Eight different NFTs are now available, ranging in price from 0.0011 ETH to 0.014 ETH, which are created through the mint.fun platform. Approximately 50,000 assets have been released at the time of writing.
The Coca-Cola initiative was implemented as part of Coinbase’s Onchain Summer program to celebrate the launch of the Base network. The project aims to develop a protocol in the direction of music, art and games.
In addition, the platform provided grants for decentralized application developers within the new protocol and announced a hackathon with a prize pool of $125,000.
Recall that in 2021, Coca-Cola has already explored the NFT market by entering into cooperation with the Tafi marketplace to release a collection in honor of International Friendship Day.
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