AKIT: spending by Russians on online purchases in the first half of the year increased to 2.3 trillion rubles

MOSCOW, 11 Aug – The spending of Russians on purchases on the Internet in the first half of the year increased by 43% compared to a year earlier, to 2.3 trillion rubles, of which 2.2 trillion were accounted for by domestic online stores, the press service of the Association of Internet Trade Companies reported ( AKIT).

“The total volume of online commerce in the first half of 2022 amounted to 2.3 trillion rubles (+43%) – this is how much Russians spent on Russian and foreign online platforms.

Of this amount, 2.2 trillion fall on the domestic market, which is 50% more than in the same period last year: an increase of 1.5 times. At the same time, the share of e-commerce in total retail sales increased by a third compared to 2021. Now it is 11.2% (in the first half of 2021 – 8.8%).

“We see that the purchasing power in the online channel has not only remained unchanged, but even increased… The obvious explanation for these facts is the accelerated growth in consumer demand against the backdrop of an unstable situation in physical retail (a reduction in the range, withdrawal of foreign brands) and a sufficient number of product offerings online: the availability of goods of familiar brands, the arrival of new brands, manufacturers and importers,” AKIT President Artem Sokolov said in the message.

It is noted that the top 5 popular products in the first half of the year account for 75% of all online purchases. So, Russians in this period most often ordered small household appliances, in “household goods” customers chose plates and pans, building materials and home decorations.

This category also accounts for the most expensive purchase in this half of the year: a furniture set for 3.1 million rubles. In the clothing and footwear category, women’s shoes and all women’s clothing were in the highest demand.

At the same time, bananas, apples, milk, cheese, potatoes and bread were most often ordered online in the category “Products” – products from stores were ordered 6.6 times more often than ready-made food from cafes and restaurants.

The top 10 most active regions in e-commerce in the first half of the year remained the same. Moscow ranks first, accounting for 20.4% of the total volume of purchases, followed by the Moscow Region (10.7%), St. Petersburg (7.3%), Krasnodar Territory (4.4%), Sverdlovsk Region (2 .6%), Rostov region (2.5%), Krasnoyarsk region (2.1%), Nizhny Novgorod region (2.1%), Samara region (2%), Tatarstan (1.9%).

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