Sberbank intends to buy TeleSport, the parties have already signed a preliminary cooperation agreement. As part of the deal, the Okko Sport platform (part of the Sberbank ecosystem) will exclusively broadcast the Spanish Football Championship (La Liga) in Russia.
The conclusion of the agreement is reported in a press release from Sberbank (available from Kommersant). After the deal, Petr Makarenko will retain the position of TeleSport CEO. Sberbank expects that broadcasts of major sports events on Okko will attract new users, and sports content will increase the audience of the service.
“Not all sports events will be broadcasted only on Okko. By agreement, a significant part of them will be shown on federal television channels, ”said Andrei Kartashyan, Vice President for Corporate Development of Sberbank.
How the negotiations were going – in the material of “Kommersant” “Sberbank pulls up sports.”