British comedian, director, film producer and writer Sacha Baron Cohen has filed a lawsuit against Solar Therapeutics, an American medical marijuana company. The company advertised its products with an image of Borat Sagdiev, a fictional Kazakhstani journalist played by Mr. Cohen in the film Borat. According to The Hollywood Reporter, in a lawsuit filed in Massachusetts court, the British actor accuses Solar Therapeutics of copyright infringement and illegal advertising. The plaintiff wants to receive compensation from the defendant in the amount of at least $ 9 million.
According to the plaintiff, he never used marijuana in his life and would never agree to advertise it, for any money. According to lawyer Cohen, Solar Therapeutics risked taking this step, apparently believing that the actor would never see the billboard. The lawyer stressed that his client does not consider marijuana a “healthy choice” and will never advertise it in the UK or the USA, so as not to undermine his credibility as an actor and a serious public figure. In addition, the lawsuit notes that Mr. Cohen “was born into an Orthodox Jewish family, he is a zealous Jew and is proud of his cultural heritage. He does not want to be embroiled in a fierce debate in the Orthodox Jewish community about whether Jewish traditions, customs and regulations allow the use of marijuana. “
The respondent company has not yet commented on this situation.