Rooms overheated in Sochi // Profitability of hotels in the city doubled in summer

Restrictions on international flights and travel abroad allowed Sochi hoteliers to achieve a record cost of accommodation at the end of the summer season and double the profitability per room, even relative to pre-crisis values. But the trend turned out to be short-term. Against the background of the opening of new destinations for tourists and measures to combat COVID-19 in the Krasnodar Territory, booking activity has decreased by 30-50%, and there is virtually no demand for New Year’s trips to Krasnaya Polyana. …

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