Pernod Ricard buys one of the largest online alcohol stores in the world

French spirits producer Pernod Ricard announced on Tuesday that it has acquired Britain’s online spirits store Whiskey Exchange. The company did not disclose the financial terms of the deal. Pernod Ricard notes that the purchase of the Whiskey Exchange will expand its own online alcohol business, including Drinks & Co. “Online shopping is a key channel in our long-term strategy,” said Alexander Ricard, CEO of Pernod Ricard. Whiskey Exchange was founded in 1999 by businessmen Suhinder and Rajbir Singh. Since then, as Pernod Ricard said in a statement, it has become “one of the largest and most successful online alcohol retailers” with an assortment of about 10 thousand items and “the most profitable platform (of this kind -” Kommersant “) in Europe.” Whiskey Exchange pays most attention to the sale of whiskey – it sells about 4 thousand names of this drink. The company operates in more than 30 countries, in addition to its online store, it has three physical….

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