AvtoVAZ plans to transfer its key models to a more expensive segment within five years. The decision of the company is related to the plans of its shareholder Renault to increase the profitability of sales. At the first stage, the cost of new Lada models will start from 1 million, then – from 1.2 million rubles, taking into account inflation the cost will be higher.
“Of course, we would like our prices to start from less than 1 million rubles. I can’t say exactly how much it will be (maybe.— “B”) – 700 thousand, 750 thousand or 800 thousand rubles, ”said Nicolas Maure, president and general director for Renault operations in Russia and the CIS. Now AvtoVAZ has only one model, the base cost of which exceeds 1 million rubles, – Lada Vesta Sport.
Mr. Mohr recalled that today prices start at 570 thousand rubles. for Lada Granta. In order to keep this price on this model, the company plans to keep the current Granta for a longer production period. At the same time, he noted that in Europe for a very long time there is not a single car for such a price.
More details about the pricing strategy of AvtoVAZ – in the material of “Kommersant” “AvtoVAZ will roll up to the middle class.”