It is not only being used for daily tasks, but according to a study, more than sixty percent of people around the world are sitting at home today using digital technology.
Today, when the whole world is battling the corona epidemic and millions of people have lost their jobs. Even at such a time, one area still remains, where the number of employment is increasing continuously and that is digital marketing. Today, people are shying away from fearing Corona. In such a situation, the only option left for them is to use online mediums to run everyday life.
It is not only being used for daily work, but according to a study, more than sixty percent of people around the world are doing their work using digital technology at home. Today, the speed with which digital media is growing worldwide.
With this, the demand of such people in digital marketing is constantly increasing, who have the knowledge and experience of this field. Economy countries like India and the fastest emerging market worldwide have immense potential in the region in the coming days.
This is the reason that all the big companies of the world, from Facebook to Amazon, are continuously investing in their country.
These are the reasons why many young people are not only attracted towards this area but are also exploring the possibilities of. The new institutes continuously opening up in the field of digital marketing are also proof of this. At the same time, big government and non-government institutions and universities are continuously working in this direction and making it a part of their curriculum.
Social media marketing (SMS), search engine optimization (SEO), search engine marketing (SEM), email marketing, mobile marketing, blogging, tagging etc. How many such new courses have opened up for this field which prove its importance to themselves are doing.
According to a recent survey, more than 76 percent people in India have the ability to work in this direction.
Among the skills expected of those wishing to work in this field are sales skills, expertise in advertising, skills in marketing channels, abilities to think and understand objectively, creativity, analytical intelligence, products and Good knowledge of services, market understanding etc.
In our country, the annual income of people working in digital marketing at the initial level is three lakh to three and a half lakh rupees. With the increase of experience in this field, their demand increases greatly and the salary can directly increase from 12 to 15 lakh rupees annually and those who have complete knowledge of this field and have good experience of technical knowledge, they get the price. For example, people working in companies like Amazon, Flipkart, Geo Mart, Google etc. are paid in crores.
Institutions which are teaching digital marketing as a subject today. These include almost all the major IITs of the country, all IIMs, Department of Electronic and Communication, University of Delhi, University of Delhi Technology, Manipal Global Education Services, Digital Learning, Digital Marketing Training Institute, Mumbai, Internet and Media Research Institute, Bangalore etc.
Apart from this, many digital marketing online courses are run by renowned universities all over the world.
- Doctor Sanjay Singh Baghel
(Teacher, University of Delhi)