In stores, they want to allocate a separate shelf for organic

Retailers may be required to provide separate organic shelves. Such a measure is now being considered by the Ministry of Agriculture, a source in the market told Izvestia and confirmed by the head of the National Organic Union, Oleg Mironenko. The department is developing a strategy for the development of organic production until 2030, it can consolidate this position. The expert stressed that the organization has developed a draft structure for such a strategy and sent it to the ministry.

The Union believes that the document should assess the state of the industry, its development goals and scenarios, as well as indicate forecasts and measures that should be implemented. Based on the strategy, it will be possible to form programs of state support for manufacturers. The expert said that the department is considering these proposals, within the framework of this work, the appearance of a separate shelf may be logical.

In May, the Ministry of Agriculture announced that it had begun to develop a Strategy for the development of organic production in the Russian Federation until 2030.

As part of the discussion of the draft strategy, retail chains received an order from the Ministry of Agriculture to present their position on how rational it is to allocate a separate shelf in organic stores, a source in the market said. Chairman of the Presidium of the Association of Retail Trade Companies (AKORT) Igor Karavaev told Izvestia that the organization actively, at the expert level, participates in the work of the Ministry of Agriculture to develop a strategy for the development of organic agricultural production. AKORT is considering various options for supporting the promotion of domestic products, he concluded.

Read more in the exclusive material from Izvestia:

Natural – to the farm: chains want to oblige to allocate shelves for organic

Leave a Reply

Your email address will not be published. Required fields are marked *