About 30 Danish media companies have decided to form a coalition to negotiate with major US technology companies such as Google and Facebook. Danish media wants to get payments from IT corporations for the use of their materials on the Internet, according to the Financial Times.
The coalition includes, among others, state broadcaster DR, its main private competitor TV2, publishing houses Berlingske, JP / Politikens Hus and a startup Zetland. Danish media decided to unite after the 2019 EU copyright directive was passed, which allows publishers to demand payments for the use of their content online. The group will meet for the first time on Friday 2 July to appoint a manager and discuss pricing for their content.
Note that Google and Facebook previously announced that they intend to allocate $ 1 billion for payments to media in different countries in order to use their content. Thus, Facebook has already agreed on the payment of compensation with representatives of the media in Australia, Great Britain, Germany, USA and France. And Google, as part of the News Showcase initiative, has signed agreements with hundreds of publishers from more than ten countries, including Australia, Argentina, Brazil, the United Kingdom, Germany, Italy, Canada, France and Japan.