The White House approved the concept for the development of creative industries in the Russian Federation until 2030. The document is aimed at creating a system of state support for the creative sector of the economy. In the implementation of the concept, inertial and forced scenarios are possible, and the latter is chosen as the target. In it, the share of “creative business” in the Russian economy should increase almost threefold by 2030 – up to 6% of GDP, and the number of people employed in the creative industry will grow from 4.6% to 15%. The growth of the sector is facilitated by accelerated digitalization and a change in the structure of employment.
Prime Minister Mikhail Mishustin signed an order approving the concept for the development of creative (creative) industries until 2030 in large urban agglomerations. The document, developed by the Ministry of Culture in conjunction with the expert community, describes the goals, priorities, principles and mechanisms of state support for the creative sector of the economy – the creative industries, as understood by the government, include cinema, architecture, visual and theater arts, fashion, design and advertising.
Taking into account the provisions of the “Strategy for spatial development of the Russian Federation until 2025”, two scenarios for the development of creative industries are possible: inertial or forced (defined as target). The first provides for a weak natural growth of the creative economy sector, the second – a significant increase in the sector’s contribution to the RF GDP. Thus, state support for creative industries should gradually increase their share in GDP from 2.21% to 3% of GDP by 2024 and to 6% by 2030. Recall that, according to the HSE, the gross value added of the sector in the Russian economy in 2019 amounted to almost 2.4 trillion rubles, or 2.4% of GDP. The indicator of the Russian Federation turned out to be close to the world average (3%), but lower than in the leading countries (for more details see “Kommersant” dated August 6). In addition, the target scenario provides for an increase in the share of those employed in creative professions from 4.67% to 12% by 2024 and to 15% by 2030. The concept notes that accelerated digitalization and transformation of the employment structure of the population as a whole contribute to the growth of the sector and its share in GDP even in crisis conditions: according to forecasts, in the medium term, the development of digital technologies will lead to a reduction of up to half of existing traditional jobs.
The “flourishing of culture” scenario should also cause an increase in exports of creative products – the negative foreign trade balance of the sector should halve in 2024 and be replaced by the prevalence of exports over imports by 2030. Now the indicator in trade in creative services is minus $ 3 billion, in goods – minus $ 4 billion.The share of creative industries and entrepreneurship in the Russian Federation as a whole in the structure of world exports should be, according to the target scenario, 2.3% in 2024, and 3.5% in 2030. %.
The document promises that the implementation of the concept will contribute to the achievement of the goals – it will provide opportunities for self-realization and development of talents, decent effective work, successful entrepreneurship and digital transformation. However, there are a number of challenges in the development of creative industries. Among them – the absence of simple, obvious and cross-cutting criteria for all sectors of the economy for the recognition of companies in the sector and the unevenness of the inclusion of Russian regions and cities in the development of “creative business” and the commercialization of the results of intellectual activity. Regions often compete with each other, rather than develop unique specialization and cooperation, taking into account each other’s strengths (an example of the failure of such regional projects is the recent attempt to turn Perm into the “cultural capital of Europe”). Most of the results of intellectual activity are created in Moscow.
Note that although the concept looks like a request for additional budget funding, the issue of the cost of the “target” scenario is not disclosed in it – it is likely that the issue price will be included in the action plan for its implementation, which the Ministry of Culture is instructed to develop and submit to the government by March 1, 2022.