Brioni and Yves Saint Laurent ditch fur

French holding Kering, which, among others, includes fashion houses Gucci, Yves Saint Laurent and Bottega Veneta, announced today, September 24, that all its brands will refuse to use fur. Already in the fall 2022 collection there will be no products made from natural fur. This move by Kering is more symbolic, because most of its brands have previously abandoned the use of fur – officially, like Gucci, or in fact, like Balenciaga, Bottega Veneta and Alexander McQueen. Only Yves Saint Laurent and Brioni have periodically used natural fur in their products. Recently, more and more fashion houses are abandoning the use of natural fur – previously announced by Valentino, Chanel, Armani, Prada, Calvin Klein, Hugo Boss, Ralph, among others. Lauren. Yana Rozhdestvenskaya.

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